Having the ability to run Facebook & Instagram ads has been one of the most incredibly powerful tools for any business or brand since it became available in 2014. As time has evolved, so have the platforms and their algorithms that dictate so much of the success of your paid campaigns to its users.
3 reasons your Facebook & Instagram Ads are not performing
Below are 3 common reasons why your Facebook or Instagram ads are not performing and what you can do to improve your results.
1. Your organic content is not consistent
If you are not posting consistently to your Page, the algorithms do not consider you to be relevant or active, therefore a possible spam account.
The cure:
Before you begin any ad campaign and start giving money to META, spend the next 30 to 45 days posting organic content consistently using the tools available that its users are preferring!2.
2. You are not engaging with users
The origin of social media and its intent was to bring people together who share common interests and create connection. And what do people do when they connect? They communicate with one another, ie. “engage”. As a result, engagement between users is a driving factor in the success of your ad campaign.
The cure:
Make sure that you are replying to user’s comments made on your content authentically. Respond to your inbox and DM’s same-day, AND engage on other Pages and peoples content too! Be active on the platforms as that engagement is what rewards you not only with better ad performance, but greater organic Reach as well!
3. Your Page Reviews are not active
Reviews are the #1 metric used to validate and determine if the Page is credible and liked by its users. If the Page does not showcase consistently new Reviews in the past 90 days, that is a red flag to the algorithm AND users who could be prospective customers.
Did You Know – 9 out of 10 consumers consider an online review equal to a friend’s?
The cure:
Ask customers and fans to leave you reviews consistently. And when they do, reply to them authentically.
Bottom line, if users like your Page and show their love with Reviews, then META’s algorithm will not hesitate to serve your ad to more profiles in an effort to remain credible and not a source of scams.
The Brand Doctor’s Orders
Over 90% of consumers will visit a brand’s social media page before it ever goes to its website or clicks-thru. Why? Because the consumer/user has been taken advantage of too many times and now wants to see what you’re about. And the great news is, you can give them reasons to love what you’re doing by having plenty of current and consistent content to go through giving nothing but green-flags with every swipe!
Need some help knowing where you should apply your time, energy and money into your next ad campaign? BOOK A 1on1 call with MD himself! CLICK HERE!